History of Slazenger: From London to the World

Good morning everyone! Today from Slazenger Heritage, your vintage sportswear store, we are going to talk about the history of Slazenger. In this article you will be able to know more about the origin, founders and journey of the brand. Stay here and pay attention to delve into the history of Slazenger Heritage.

History of Slazenger

Slazenger is a British sport brand founded in 1881. With over 140 years of history, Slazenger has become a recognized name in the world of sports, particularly in tennis and cricket. The brand´s founder , Jonathan Slazenger, began by selling tennis balls and cricket bats in London. Over time, the brand grew and expanded into other sports, including golf, hockey and boxing.

Slazenger tennis balls

Exclusive supplier of the balls for the Wimbledon tennis championships.

In the 20th century, Slazenger became a supplier of sporting equipment for the Olympic Games, providing balls and other products for the London games in 1908 and 1948. It also become a sponsor of renowned athletes, including British tennis player Fred Perry and the Great Britain field hockey team. During the 1930s, Slazenger signed Fred Perry to endorse the brand and provide him with clothing and equipment. This helped to further establish Slazenger´s reputation in the sporting world and cement its position as a leader in the industry. Additionally, Slazenger was the official supplier of equipment for the british hockey team, including sticks, balls and clothing. This helped to raise the profile of both Slazenger and the sport of hockey in Britain. The partnership between Slazenger and the British hockey team lasted for many years and remains an important chapter in the brand’s history.

Slazenger is the exclusive supplier of the balls for the Wimbledon tennis championships.

At its peak (1990-2000)

The heyday of Slazenger was during the early 20th century when the brand experienced a period of prosperity  and success. During this time, Slazenger established itself as a leading manufacturer of sporting goods and supplied equipment to numerous major sporting events and clubs. The brand´s reputation for quality and innovation helped to solidify its position in the industry and cement its status as a household name. This period of splendor is often regarded as a defining moment in the hstory of slazenger and a testament to its enduring legacy.  The brand also expanded into new markets, inlcuding Asia and North America.

Slazenger collaboration with Tom Watson

What is Slazenger nowadays?

Today, Slazenger is a global sports brand with a presence in over 100 countries. It offers a wide range of sporting products, from clothing and footwear to equipment and accessories, and continues to sponsor elite athletes and team worldwide. The history of Slazenger is an example of how a small business can grow and become a recognized and respected global brand. With over 140 years of innovation and sporting success, Slazenger remains a leading brand in the world of sports.

In summary, the history of Slazenger si a story of innovation, expansion and sporting success. With its commitment to providing high-quality products and its dedication to sponsoring the best athletes and sports teams in the world, Slazenger is a brand that will continue to be relevant and powerful in the future.

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